Why You Can't Just Stop

Regardless of how much information we have on understanding addiction, some people seem to feel safer remaining in a state of denial.  This makes sense because not having to change is EASY!  As a recovery coach working with both addicts and their loved ones, I like clients to be armed with as much scientific information as possible leaving less room for opinion.  Loved ones are constantly haunted with the question of how to stop addiction.  Although it does not fix the problem, we do have plenty of information today on addictive behaviors and why people can’t just STOP drinking, drugging, or even eating.  This fascinating explanation of a chemical in our brain called THIQ and how it works in the mind of an addict vs. someone without addictive behaviors may just make you feel some sanity today about why you can’t FIX your loved one or why you can’t get well on your own!